For the first time ever, cultivated meat products will hit retail shelves in Singapore. Eat Just’s Good Meat has partnered with premium grocer Huber’s Butchery to offer their groundbreaking product, Good Meat 3.
Key Offering
- Product: Good Meat 3
- Composition: 3% cultivated chicken cells blended with plant proteins
- Availability: Exclusively at Huber’s Butchery in Singapore
- Advantage: Lower production costs and competitive pricing
This new product marks a significant milestone for the cultivated meat industry, which has faced financial challenges in scaling production. By limiting the cultivated chicken content to 3%, Good Meat has managed to reduce production expenses while maintaining affordability.
Industry Context
Despite regulatory approvals from the USDA and FDA in July 2023, cultivated meat products have struggled to gain traction in the U.S. retail market. Consumer education and pricing have been key obstacles. Until recently, Upside Foods’ and Good Meat’s cultivated products were only available in select fine dining restaurants in the U.S.
In contrast, Good Meat has successfully integrated its cultivated chicken into various dining settings in Singapore, including fine dining, food delivery apps, hawker stalls, and Bistro of Huber’s Butchery. However, this retail partnership represents the first instance where consumers can purchase cultivated meat to cook at home.
Statements from Leadership
“Tasting is believing,” Good Meat emphasized in a statement. Andre Huber, Executive Director at Huber’s Butchery, added, “Having the latest version of Good Meat 3 cultivated chicken available for retail is another step in this journey to make cultivated meat accessible to a broader audience.”
Josh Tetrick, Co-founder of Eat Just, also weighed in: “This year, we will sell more servings of cultivated chicken than ever before. However, there is still much work to be done to prove that cultivated meat can be produced on a large scale, and we remain focused on that objective.”
Challenges in the U.S. Market
The U.S. market has presented its own set of hurdles. Both Alabama and Florida recently passed laws banning the sale of cultivated meat products to protect the traditional cattle industry. Sean Edgett, Chief Legal Officer at Upside Foods, expressed disappointment but remained optimistic: “The bans are disappointing, but they’re a distraction from our primary focus right now, which is commercialization. We’re currently focused on scale and bringing our next-generation products to market.”
Looking Forward
Upside Foods is also preparing to launch new ground-textured cultivated meat products, such as chicken sausages, sandwiches, and dumplings, pending regulatory review.
Good Meat’s entry into the retail space marks a pivotal moment in the journey to make cultivated meat widely accessible. As the industry continues to navigate regulatory landscapes and production challenges, partnerships like the one with Huber’s Butchery showcase the potential for cultivated meat to become a mainstream dietary choice.
For more updates on this groundbreaking development and to RSVP for exclusive tasting sessions, follow us and stay tuned!
What do you say about this story? Visit Popular Blogs For more.